As a venue, your primary goal is to keep your calendar full, your seats occupied, and your community engaged. However, relying solely on traditional social media channels often leaves your promotion efforts subject to algorithm limits, reaching only a fraction of the audience that already follows you.
EventPin changes that dynamic. By using EventPin as the central hub for your event strategy, you not only make it easy for your existing fanbase to stay updated, but you also open your doors to new local audiences actively looking for things to do in your area.
Here is your complete guide to setting up your organization, collaborating with performers, and maximizing your reach.
Step 1: Set Up Your Organization Account & Team
Building a centralized presence starts with setting up your venue’s official organization profile.
- Create Your Organization Account: Establish your venue’s primary profile on EventPin. This serves as your landing page on the platform where attendees can view your upcoming schedule and venue details.
- Invite Your Staff: Managing a full calendar of entertainment is rarely a one-person job. Invite team members—such as event managers, marketing coordinators, and booking staff—to your organization. This allows your team to collaboratively create, edit, and maintain your listings and organizational profile seamlessly.
Step 2: Choose Your Event Compilation Strategy
Every venue operates differently, which is why EventPin offers two flexible methods for compiling and listing your events.
Strategy A: Performers Lead (Subscription Model)
- How it works: Your venue subscribes to EventPin, allowing independent artists, bands, promoters, and performers to create and maintain their own event listings. When creating an event, the performer selects your venue as the official location.
- The Result: The event automatically populates on both the performer’s profile page and your venue’s calendar.
- Key Feature: The listing features a direct callout to your venue, ensuring consistent branding and easy navigation for attendees looking for venue details.
Strategy B: Venue Leads (In-House Management)
- How it works: Your venue team takes full ownership of creating and managing the event listings directly.
- The Result: During setup, your team can search for and select participating entertainment organizations, artists, and vendors to tag them in the event.
- Key Feature: Tagging partners automatically generates an event vendor/performer list and publishes the event across all participating partners’ EventPin schedules without requiring them to recreate the event from scratch.
Step 3: Execute Cross-Promotion & Omnichannel Marketing
Creating the event listing on EventPin is the foundation; driving traffic to it is where the growth happens. EventPin acts as the single source of truth for your event details across all channels.
Utilize Your Event Share URL
Every event on EventPin generates a unique share URL. Integrate this link across your entire marketing stack:
- Social Media: Use it in your bio links, posts, and stories.
- Email Campaigns: Include it in newsletter blasts and automated reminders.
- Print & Traditional Media: Convert the link into a QR code for posters, flyers, table toppers, and press releases.
Leverage Co-Promotion Power
Social media platforms typically show your posts to only a small slice of your existing follower base. When both the venue and the booked entertainment cross-promote the EventPin URL, you combine your reach:
- Twice the Audience: You tap into the performer’s audience, while they gain exposure to your loyal patrons.
- Unified Information: Both parties point to the exact same EventPin link, ensuring no mixed messages regarding event details, ticket links, or set times.
Why EventPin Works for Venues
- Re-engage Existing Fans: When you inform your community that you are active on EventPin, your local followers can easily track your full event schedule without getting lost in crowded social media feeds.
- Capture Local Search Intent: EventPin presents your events to platform users specifically searching for activities in your immediate geographic area.
- Drive Organic Discovery: People who have never heard of your venue can easily discover your events while browsing local entertainment options, converting local searchers into new, returning patrons.